In our present era, the avatars have become an essential part of our life. We all have developed some sort of persona that we use for different purposes on the internet. Maybe for trolling? Maybe for flashing our flesh on the popularity market of instagram? Or maybe just to destroy other players in an online first-person shooter? Is it possible that this new reality has fueled the mainstream fascination for superheroes, like those of the Avengers series? And what does this have to do with Miraculous Ladybug?